The challenge

After a decade on the market, Webflow suffered from low brand awareness and the misconception that it's a low-power tool like Squarespace.

The process

For Webflow's very first out of home campaign, we focused on introducing Webflow as one powerful platform for marketers, designers, and developers to build websites faster — and the real results our customers enjoy.

Though the campaign primarily featured Bay Area and Boston out-of-home (including several BART station and airport takeovers), it also included a custom landing page and a suite of digital ads. Hannah concepted and executed the campaign in concert with the rest of Webflow's in-house creative team.

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Overall, the campaign drove a 30% increase in aided brand awareness.

The creative