The brief

For six years, Webflow has hosted an annual user conference — but in 2025, we transformed it into an industry and category summit.

The process

Grounding in play, innovation, and the future of the web, we created an event brand system that could scale to support every aspect of the event, from initial promotions to the onsite experience.

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We then delivered:

- An interactive website highlighting the event's value for multiple key audiences

- A five-month promotional campaign that drove 700+ in-person registrations and nearly 30k online registrations

- A rich, interactive onsite experience featuring future-forward messaging, bespoke swag, influencer activations, and more

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