The challenge

With Figma launching a site building feature, Webflow needed to remind its core audience that it offers more than just site creation.

The process

We developed two divergent creative wrappers for this product campaign:

• Your site should work as hard as you do
• Building a site is just the beginning

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We chose to A/B test both across digital paid ads targeted at designers, who might be interested in Figma's new offering. We paired each wrapper with product-focused headlines and visuals that illustrated the power of Webflow's platform across design, content, and optimization.

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The kicker? The entire campaign took less than a week from brief to launch.

The creative